THE STARTUP
BY SCO GROUP
Supporting makeup and face care brands to convert more customers online by positioning their brand to compete with international brands all on the budget of a startup
Driving traffic to your online platforms is important, and so is the instant feeling of trust and authority when new potential customers discover you.
Trust can be felt by customers through the sense of authority your branding exudes or because of the endorsements you receive from influencers and industry experts like editors. As an agency with a well-rounded in-house team, we can give you all of this at over 70% less than the cost of our competitors, and in half the time.
AFFORDABLE FOR INDEPENDENT BRANDS
You're in the right place, let's help you!
COVERAGE
IN PRINT
MEDIA
Feature in nationwide print magazines showcasing your brand and/or personal story
FEATURE BY
BEAUTY EDITORS
ONLINE
Showcase your brand and/or personal story with a feature on our online lifestyle platform
CAPTIVATING PHOTOGRAPHS
Fun and exciting lifestyle images to grab your customers’ attention
INFLUENCER ENDORSEMENT & PROMOTION
Get promoted by influencers with 100,000+ followers and an engagement rate of over 2.5%
CUSTOMER MAGNETISING INSTAGRAM FEED
Creating 3 months worth of instagram content for you as well as page branding to magnetise customers, micro influencers and media attention.
THE STARTUP
PACKAGE & FAQ
How it works and how we keep costs ridiculously affordable.
Here's How We Do It
INFLUENCER
POSTS
Fun and exciting lifestyle images to grab your customers’ attention
PRINT MAGAZINE COVERAGE
Feature in nationwide print magazines showcasing your brand and/or personal story
What better way to reach a wider audience and cement the status of your brand than with media coverage in widely-acclaimed print publications. We can feature your personal story and/or your brand in these three magazines, which all target very different, yet important, demographics. Why market to one type of audience when you could be reaching an entire nation of customers who will love and spend with your brand
GLAM AFRICA MAGAZINE:
Currently one of the most widely-read Black lifestyle magazines in the UK. Based in the UK, Glam Africa showcases the best in Black and African beauty, fashion and lifestyle. Glam Africa can be seen on newsstands all over the country, including retailers such as WHSmith, and all major airports.
VETA MAGAZINE:
This is a luxury beauty, fashion and lifestyle magazine distributed at airports, as well as 5-star hotels and locations in the UK and US.
News, edits and opinions for the modern woman who appreciates clean, minimal and
News, edits and opinions for the modern woman who appreciates clean, minimal and
HAYAT MAGAZINE:
This handbag-sized premium fashion and beauty magazine is made with the British Muslim woman in mind. British Muslims make up more than 12% of London’s population. This is a massive audience, and contains potential customers with a great spending power that you should not miss in your diverse marketing.
EDITOR’S FEATURE ONLINE
Showcase your brand and/or personal story with a feature on our online lifestyle platform
COVERAGE BY ONLINE BEAUTY EDITORS
Did you know that on average, it takes about 5-7 interactions with your brand for a customer to purchase an item from you? So, what happens when a potential customer discovers you online or on social media for the first time? They follow up with a google search. Now this is where the online features/endorsements by an expert plays a huge part in converting more people into paying clients.
PRINT MEDIA COVERAGE
FOR YOUR BRAND
FOR YOUR BRAND
What better way to reach a wider audience and cement the status of your brand than with media coverage in widely-acclaimed print publications. We can feature your personal story and/or your brand in these three magazines, which all target very different, yet important, demographics. Why market to one type of audience when you could be reaching an entire nation of customers who will love and spend with your brand
GLAM AFRICA MAGAZINE:
Currently one of the most widely-read Black lifestyle magazines in the UK. Based in the UK, Glam Africa showcases the best in Black and African beauty, fashion and lifestyle. Glam Africa can be seen on newsstands all over the country, including retailers such as WHSmith, and all major airports.
VETA MAGAZINE:
This is a luxury beauty, fashion and lifestyle magazine distributed at airports, as well as 5-star hotels and locations in the UK and US.
News, edits and opinions for the modern woman who appreciates clean, minimal and
News, edits and opinions for the modern woman who appreciates clean, minimal and
HAYAT MAGAZINE:
This handbag-sized premium fashion and beauty magazine is made with the British Muslim woman in mind. British Muslims make up more than 12% of London’s population. This is a massive audience, and contains potential customers with a great spending power that you should not miss in your diverse marketing.
Hayat Magazine is distributed for free inside The Muslm News, a monthly newspaper that has served the British Muslim community since 1989, which has published more than 375 editions to date.
Hayat Magazine is distributed for free inside The Muslm News, a monthly newspaper that has served the British Muslim community since 1989, which has published more than 375 editions to date.
COVERAGE BY ONLINE BEAUTY EDITORS
Did you know that on average, it takes about 5-7 interactions with your brand for a customer to purchase an item from you? So, what happens when a potential customer discovers you online or on social media for the first time? They follow up with a google search. Now this is where the online features/endorsements by an expert plays a huge part in converting more people into paying clients.
CAPTIVATING PHOTOGRAPHS
Fun and exciting lifestyle images to grab your customers’ attention. It’s time to level up your brand enough to compete in an already saturated market
These are not just product images, they are fun and exciting lifestyle images that will grab your customer’s attention, and can be used instead of or alongside the typical product photography. If you’re on any social platform you will agree that social media customers are very visual, and so, you definitely need to add some captivating lifestyle images to your social media pages.
INSTAGRAM CONTENT & FEED DESIGN
Imagine having 3 months of Instagram content sorted for you, as well as page branding to magnetise customers, micro influencers and the media
INSTAGRAM CONTENT & CUSTOMER MAGNETISING FEED
Are you spending time and money trying to grow your Instagram, but it simply doesn’t convert to sales on the app or to external links? Or perhaps you’re getting a good quantity of sales, but these still feel disproportionate when compared to the size of your overall audience.
A huge reason for this could be your Instagram branding (or lack thereof). Often, poorly-curated social media pages can subconsciously make audiences feel like your products should be cheaper, or that your competitors who have more aesthetically-pleasing pages will be a more worthwhile investment. In the world of social media branding, a well-curated Instagram feed is really important and we are here to help you with it.
A huge reason for this could be your Instagram branding (or lack thereof). Often, poorly-curated social media pages can subconsciously make audiences feel like your products should be cheaper, or that your competitors who have more aesthetically-pleasing pages will be a more worthwhile investment. In the world of social media branding, a well-curated Instagram feed is really important and we are here to help you with it.
LEAD GENERATION & EMAIL MARKETING
This is email marketing based on your customer’s behaviour. Trusted as an affordable way to get continuous sales without expensive digital marketing
LEAD GENERATION & SALES CONVERSION
Once you are on track with your branding and social media marketing, the next step would be to get an even bigger audience to see your great brand everyday, then nurture this audience and convert them into regular customers and finally increase your weekly sales and revenue drastically.
Focus is on:
-Acquiring details of your potential customers every day
-Converting them into customers
-Increase the amount they spend at check out on your website by using some clever tactics
-Keeping them as your customer for as long as possible with some automatic but INTELLIGENT emails tailored to each customer or potential customer based on their online behaviour
This is different from the old type of emails that sends the same message to everyone without taking each individuals behaviour and interaction with you into account
The future of online marketing relies on daily traffic, increased conversion from audience to buyer, intelligent marketing and data analysis to ensure there's consistent revenue and sales. Let's help you get three so you can make money while you sleep
Focus is on:
-Acquiring details of your potential customers every day
-Converting them into customers
-Increase the amount they spend at check out on your website by using some clever tactics
-Keeping them as your customer for as long as possible with some automatic but INTELLIGENT emails tailored to each customer or potential customer based on their online behaviour
This is different from the old type of emails that sends the same message to everyone without taking each individuals behaviour and interaction with you into account
The future of online marketing relies on daily traffic, increased conversion from audience to buyer, intelligent marketing and data analysis to ensure there's consistent revenue and sales. Let's help you get three so you can make money while you sleep
CAPTIVATING PHOTOGRAPHS
These are not just product images, they are fun and exciting lifestyle images that will grab your customer’s attention, and can be used instead of or alongside the typical product photography. If you’re on any social platform you will agree that social media customers are very visual, and so, you definitely need to add some captivating lifestyle images to your social media pages.
INSTAGRAM CONTENT & CUSTOMER MAGNETISING FEED
Are you spending time and money trying to grow your Instagram, but it simply doesn’t convert to sales on the app or to external links? Or perhaps you’re getting a good quantity of sales, but these still feel disproportionate when compared to the size of your overall audience.
A huge reason for this could be your Instagram branding (or lack thereof). Often, poorly-curated social media pages can subconsciously make audiences feel like your products should be cheaper, or that your competitors who have more aesthetically-pleasing pages will be a more worthwhile investment. In the world of social media branding, a well-curated Instagram feed is really important and we are here to help you with it.
A huge reason for this could be your Instagram branding (or lack thereof). Often, poorly-curated social media pages can subconsciously make audiences feel like your products should be cheaper, or that your competitors who have more aesthetically-pleasing pages will be a more worthwhile investment. In the world of social media branding, a well-curated Instagram feed is really important and we are here to help you with it.
LEAD GENERATION & SALES CONVERSION
Once you are on track with your branding and social media marketing, the next step would be to get an even bigger audience to see your great brand everyday, then nurture this audience and convert them into regular customers and finally increase your weekly sales and revenue drastically.
Focus is on:
-Acquiring details of your potential customers every day
-Converting them into customers
-Increase the amount they spend at check out on your website by using some clever tactics
-Keeping them as your customer for as long as possible with some automatic but INTELLIGENT emails tailored to each customer or potential customer based on their online behaviour
This is different from the old type of emails that sends the same message to everyone without taking each individuals behaviour and interaction with you into account
The future of online marketing relies on daily traffic, increased conversion from audience to buyer, intelligent marketing and data analysis to ensure there's consistent revenue and sales. Let's help you get three so you can make money while you sleep
Focus is on:
-Acquiring details of your potential customers every day
-Converting them into customers
-Increase the amount they spend at check out on your website by using some clever tactics
-Keeping them as your customer for as long as possible with some automatic but INTELLIGENT emails tailored to each customer or potential customer based on their online behaviour
This is different from the old type of emails that sends the same message to everyone without taking each individuals behaviour and interaction with you into account
The future of online marketing relies on daily traffic, increased conversion from audience to buyer, intelligent marketing and data analysis to ensure there's consistent revenue and sales. Let's help you get three so you can make money while you sleep
THE STARTUP PACKAGE & FAQ
How it works and how we keep costs ridiculously affordable
We have you covered, you don't have to lift a finger
Does This Sound Familiar?
You are interested in some extra coverage and traffic, but not with the stress of managing various people to get it and the cost of expensive monthly PR retainers and high Influencer fees
You’re an entrepreneur with great ideas but your current branding doesn’t align with your vision or attract and convert enough of your audience into customers.
You’re new to the scene of branding or you’ve been doing it yourself for a while and now want a professional brand that captures more customers without spending an arm and a leg.
Your business or personal life is getting really busy and you would like the stress of creating great content taken away from you
You want to get more strategic with your content and marketing and would like things planned in advance and at times that can have more impact based on other activities you have planned
"So affordable I could finally get professional help"
"I had no plans of getting professional help until I discovered how low the services were and that I could split payments over a few months"
GLYNIS H
"This team helped me realise how great my brand could become"
"I received a great service and much more than I paid for, including after care documents and videos that meant I could achieve so much more on my own after the campaign ended"
NNANNA M
"I no longer have to worry about content or marketing"
"I now have enough content as well as Influencer posts scheduled over the next few months. I can now focus on the actual business and not content and marketing"
OLENA O
You could have it all by this time next month!
The FACES Behind
The Startup
Eniafe
Content Manager
Barbara
Influencer Campaign
HASNA
Social Media
kunal
Digital Marketing
chioma
chief executive